Campaign planning – a road less travelled

Planning 101 – hit the road

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R O A D S C A R

R - Rationale

What’s driving the need to for this activity, or the impetus maybe?
The rational might be something like…

“With the decision to expand sales activity in Canada, it makes sense to expand our Google keyword advertising into that market”

O - Objectives

What do we want to achieve from this campaign?

This might include:

Increase leads
Improve brand awareness
Generate sales

A - Audience

What do we want to achieve from this campaign?

This might include:

Increase leads
Improve brand awareness
Generate sales

D - Desired effects

What do we want to achieve from this campaign?

This might include:

Increase leads
Improve brand awareness
Generate sales

S - Strategy

What’s driving the need to for this activity, or the impetus maybe?
The rational might be something like…

“With the decision to expand sales activity in Canada, it makes sense to expand our Google keyword advertising into that market”

C - Channels

What do we want to achieve from this campaign?

This might include:

Increase leads
Improve brand awareness
Generate sales

A - Activities

What do we need to do, or what actions or activities need to happen?

R - Review

Begin with the end on mind. How will we know if we’ve been successful in hitting our objectives?
What do we need to put in place at the planning stage to measure those objectives?

Categories: Marketing hacks, Marketing strategy /

Tags: hacks, planning /

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Campaign planning – a road less travelled

Planning 101 – hit the road

R O A D S C A R

R - Rationale

O - Objectives

A - Audience

D - Desired effects

S - Strategy

C - Channels

A - Activities

R - Review

Subscribe to receive the latest ideas

Campaign planning – a road less travelled

Planning 101 – hit the road

R O A D S C A R

Subscribe to receive the latest ideas

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